Permalinks in WordPress are settings that set how the URL structure should look on your website.
Navigate to Settings > Permalinks when you have logged into your WordPress Admin Panel.
We recommend using the setting called Post name, it provides a structure that is easy to understand both as a visitor and a webmaster. This also follows Google's URL Structure Guidelines.
Permalink for individual page or post
When you edit a single page or post in WordPress, you can see in the right-hand menu a heading called Permalink, where you set how the permalink for the current page should look.
Tips for good permalinks
- Make them short and easy to understand
- Avoid dates, years or things that become out of date if the content of the page changes
- Avoid åäö and special characters
See more guidelines in Google's Guide to URL Structure.
common questions
Quite often it happens that you have to save the page with the permalinks because other settings on the website have changed (settings that affect the permalink structure).
The action is simple:
1. Go to Settings > Permalinks
2. Click on Save Changes, without making any changes
Now the settings have worked again and the link structure should work as usual.
Yes, the permalink is part of the user experience for the visitor, which in turn is important for SEO.
Don't fill the permalink with keywords you want to rank for, instead you should make it as clear and good as possible for the visitor, it's best for SEO too.
